Focus areas

  • Leadership Development - action driven leadership journeys for leaders and high potentials.
  • Training journey design, whether it be train the trainer, creating effective speakers, or developing excellent communicators.
  • Sales training and sales leadership. Helping companies making sense of their sales processes from a skill perspective. Account planning and acquisition-campaign support.
  • Negotiation skills - especially for Key Account Managers in the FMCG environment; a negotiation process and skill awareness that ensures transparency, toughness, ethical practices and win-win outcomes.

Personal profile

Tim Birdsall is a dual national from the UK and Switzerland and partner at werk4. His main training language is English, although he regularly trains in German for his long-term clients. Working as a professional trainer since 1999 he has always been involved in an international setting gaining wide and helpful intercultural knowledge.

Due to the often global setting of his clients, blended learning - combining face2face with a variety of virtual settings - has been standard for over 20 years. His enthusiasm for training as well as the appropriate usage of technology to create a pragmatic learning experience is a key element of every engagement for clients such as IBM, Henkel, Eli-Lilly, Daikin, Span and Dynatrace.

Tim's world-wide experience has created a multinational network of like-minded trainers that often work together, deepening their mutual knowledge on the basis of long-term relationships.

He lives with his family in Vienna and in his free time enjoys reading, cooking and "messing about in boats".